If you are someone who uses the internet to look at recipes, or workouts, or workout gear, or seek workout inspiration, or diet info, or pretty much anything targeted toward women you’ve seen them. Tonnes of them. Life coaches; holistic coaches; health coaches; health and wellness coaches; holistic health and wellness coaches; holistic health, wellness, and life coaches.
And if you’re anything like me, when you see that in their “about” section you think to yourself “hmmm. What the fuck does that actually mean??”
See, anyone can call themselves a coach. Watch this: I’m a feminist blogger coach. Boom! Now to do some social media marketing…
Now, I truly believe that all of these various coaches are well-meaning. They feel like they’ve figured something out and they want to share that with the world. Often, it seems, they have overcome (whether fully or partially) a disordered relationship with food and want to share that newfound freedom with others. That is commendable and lovely. It is also really, really worrying to me.
First, my observations about coaches: they are almost always middle-class white ladies who are dissatisfied with the jobs available to them and wanting to both help others and be their own bosses. I can dig that. I’m a white lady who is just about to squeak into the middle-class with the start of a new job (and I was raised culturally, if not always financially, middle-class). I am often dissatisfied with the jobs available to me and would be happy to be my own boss. I am also committed to helping people. I get it. (I also think this can be tied to the neoliberalization of health–in short, it eschews regulation, mandatory training, and any kind of job stability or benefits while putting the onus for health on the individual in very visible ways (health coaches are pretty much always thin, conventionally attractive white women)–but that’s a post for another day.)
But here’s where I have a huge concern with coaches. Anyone can be a coach. There is no legal restriction on who can be a coach. There is no regulatory body that ensures all coaches are certified. And then there’s that question…certified in what? There are lots of health coaching certifications. They seem to span from a weekend to months. But, to paraphrase some graphic novel I haven’t read, who certifies the certifiers (sorry)? What does it actually mean to be a certified health coach? Who are you capable of responsibly and ethically working with?
I’ve worked in the anti-violence movement for a long time. I have been a victim support worker. I have a masters degree that focused on the intersections of mental health, physical health, and policy. What I’m saying is, I know a lot about mental health, I know a lot about how to support people who have experienced horrifically traumatic events. I have a lot of training and even train others. But I am not a counsellor. I am not a psychologist. There is a whole lot of mental health stuff that I am not qualified to do and it would be unethical for me to do it.
And that’s what concerns me. I recently read an article by a health and wellness coach who specializes in treating eating disorders. Red flags started shooting up left and right for me. Trained and registered therapists (psychologists, clinical counsellors, clinical social workers) need years and years of specialized training in order to be able to work with people with eating disorders. They also have their own clinical supervision which ensures they are not only providing good, competent, ethical care, but they they themselves are mentally healthy enough to be working with clients. I have seen far too many health and wellness coaches who seem to have their own unresolved eating disorders putting that skewed information out into the ether (and, presumably, into their clients’ lives) and that is profoundly worrying to me.
Therapy is not one-size-fits all, and it’s certainly not a perfect field. But it is backed up by rigorous training, it’s well regulated, and it has a lot of academic literature to support the efficacy of many modalities. If I want to visit a clinical counsellor I can check with the BC Association of Clinical Counsellors and ensure that she is registered with them, which means she has at least a Master’s degree in an approved field, has references which speak to her abilities as a counsellor, has completed a 100 hour practicum, has a broad base of skills and knowledge, and has pledged to follow a strict ethical code.
Whereas someone who lists themself as a life coach or health and wellness coach could have some kind of certification or none. And if they do have a certification it’s quite difficult to find out what that actually entails (I’ve tried). And, unlike with a registered clinical counsellor or psychologist, they have a lot of leeway in what they do. An RCC or psychologist has bounds they can’t step outside of–they can’t start giving you dietary advice or prescribing workouts, or any number of things–while a health coach can tell you pretty much anything they want to, regardless of the efficacy, safety, and sanity of their recommendations.
Now, this isn’t to slag off every “coach” out there. As I said, I think they are well-intentioned and truly want to help people. And sometimes having a facebook page or blog that focuses on movement that feels good and mostly whole foods is just what you need for motivation and inspiration. But I think it gets into dicier territory when money starts exchanging hands and recommendations are being given.
But don’t listen to me, I’m just some lady on the internet.