Something I am fascinated by is the products we buy that are needlessly gendered (and for which women almost always pay more). So I am going to start a semi-regular, ongoing series examining the marketing and reasoning behind needlessly gendered products as I come across them in daily life.
Today’s entry is Duculax. I saw an ad that advertised Dulcolax and, now introducing, Dulcolax for Women with the always charming implication that regular (default, normal) Dulcolax is for men (who are, similarly, regular, default, normal) while us delicate flowers need our own Dulcolax. It even comes in a pink box!
And I was so curious. What is it about our delicate constitutions that requires a specially formulated laxative? Is that our insides only like pink things? (That’s probably it.) So I did a very small amount of googling and found this informative blurb from the makers of Dulcolax:
Constipation affects women more often than men1. That’s why the makers of Dulcolax® have brought you Dulcolax® Pink™ Laxative Tablets for women.
Huh. Okay. So constipation affects more women than men. That’s in line with the overall greater preponderance of GI issues in women than in men. But is our constipation inherently different? Is that why we need a special formulation? So I looked at the ingredients lists. Huh. Same active ingredient, same amount. So I guess our constipation isn’t really that different. Wanting to know what they said about it, I looked at the FAQs and found this gem:
What is the difference between Dulcolax® Pink™ Laxative Tablets and Dulcolax® Laxative Tablets?Dulcolax® Pink™ Laxative Tablets is formulated differently than Dulcolax® Laxative Tablets to the extent that their inactive ingredients are different. Dulcolax® Pink™ Laxative Tablets still contains the same efficacious, active ingredient bisacodyl, at the same strength as Dulcolax® Laxative Tablets.